June 1, 2007
Link Popularity - Part 1
Link Popularity is generally a term most people have never heard of. The average internet user is completely unaware it even exists. To be a good internet marketer, you must learn how to harness this great tool.
Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.
By now, you’re probably wondering how a link can have popularity. Are there link popularity contests?
Link popularity refers to the ranking assigned to your website by the search engines,and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular?
Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula but a very important one. Google created the system and now virtually all the most popular search engines employ it to rank your webpages in their indexes.
Having links coming into your site from a related site has more importance in a search engine’s eyes. One way links from related sites are even better.
The more commonly used your keyword is, the harder it will be to achieve a high degree of link popularity. But without achieving this step, it is almost certain your site will never rank highly on any search engine. Don’t be discouraged. There are tried and true ways of achieving link popularity using the most competitive keywords.
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